One of my companies produces video for the web to promote its network of sites and attract new visitors who would not ordinarily discover us through our ads or word of mouth. 

I recall when the company gave video production a go for the first time almost 3 years ago...few even knew about YouTube.  The company only had one high-quality camera (because that is all its budget could afford).  Everyone was forced to learn how to get video from digital video tapes captured to a hard drive on a computer, how to edit the video, how to add titles and advertisements in the video, how to export the video, how to compress the video, how to convert the video to flash, how to setup and maintain a video server, how to upload the video to the server and publish it to the web by adding a database entry.  Sounds like a lot of work right? 

Well, anybody can do it in their sleep after a few attempts, but I digress…

Those of you with armed with a MAC, a video camera and a little of creativity have alot to look forward to with this channel offering using the BrightCove platform. This podcast channel covers Macintosh-related news, tips, tutorials and troubleshooting as it relates to a multimedia production. There is something for everyone from pros to home users.

Obviously catering to the amateur videographer, there is no doubting its simplicity of both subject matter and advice on how do get the best video shoot using very basic principles. Great for Mac users, not so great for those of us stuck in the dark ages of Microsoft.