When buying up the generic city .tv in the geo name space, one has to remember that there is one monetization model, the PPC revenue model, that works wonders for .com geos, but will do nothing for .tv names.

For the next five years at least, I do not believe that there will be anything like the type of type in traffic that the .coms enjoy and thus simply having a parked page with lists of local companies offering services is not a meaningful business plan - at least not if you want to fully exploit the geo tv landscape.

What the geo .tv needs to offer is something more than a parked page and the options are many. But the bottom line is these sites need to be fully developed - no half hearted attempts, but full on development. 

YuMe is the first dedicated broadband video advertising network built exclusively for the new web video world, providing advertisers and publishers the unprecedented ability to identify, classify and track content to ensure brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms—web, downloads, mobile and IPTV.  YuMe, said today that it will partner with somagirls.tv in a first-of-its kind deal that will give the global interactive media and entertianment network the ability to sell and serve advertising into any of its content regardless of where it’s published and regardless of what platform it is played on, including broadband, mobile, IPTV, VOD or in a virtual world. 

Somagirls.tv is a broadband destination that explores a myriad of topics organized into various channels, gearted to educate, entertain, and engage young women of diverse interests.  Through global distribution partners like Veoh, MediaZone, BitTorrent and virtual world Whyville.net, somagirls.tv reaches a worldwide audience of 250 million viewers and 2 billion mobile phone users. 

The partnership with YuMe will allow somagirls.tv for the first time to serve advertising into the content it syndicates to over twenty major distribution partners. The ads are dynamically served into the media content and they are displayed on whatever device is used to view this content, downloaded or streamed, even after syndication. somagirls.tv ad clients will also now get real-time measurement on campaigns so that creative can be optimized for effectiveness.