I was shocked.

Almost a year ago, I entered negotiations with a dot tv (.tv) owner related to the purchase of his/her domain name.  The seller wanted a $xx,xxx price.  It wasn’t worth that and after asking the seller to justify the price and discussing the merits of his arguments, he finally lowered his price to $x,xxx…

Did you miss me?

Forgive me for going MIA for so long; it was not my intention.  The last few weeks, I devoted my time to consulting on a few development projects, spent some time working on my own portfolio, and sold my first home. 

Some observations I wanted to share involve the future of the dot tv extension.  The extension has incredible promise, but currently the pace that companies adopt the dot tv extension is not as fast as many of us would like it to be.  This should change as the public’s awareness of the dot tv extension grows and understanding of the purpose of those letters that come after the dot in every domain name should mean.  Dot com was first, that is the default extension instilled in people’s heads.  The public was not taught what .com means or stands for nor were they told to question it. 

I imagine that over time and through repetitive visits to dot tv sites (or exposure to dot tv ads), they will either become enlightened that .tv implies interactive content or begin to wonder what in the heck dot com really stands for...leading them to the ultimate question of asking why not use dot tv if delivering video content to the world is the site’s purpose.  After all, video is the future and dot tv just fits better than dot com. 

Recently, Brightcove announced it would be using the dot tv extension…

This may be the question hundreds of companies ask themselves when launching a video/multimedia site.  The bottom line is that every company cannot risk losing the .tv version of their name if they choose to use tv.com for their video/multimedia website.  The reason is that visitors will begin typing in the .tv version of their name out of curiosity to see what exists on the other side.  If your company does not own it, someone else will profit from it. 

While imagining what a business executive would do when faced with such a decision (without our knowledge), I thought of this issue: