More and more television stations, entertainment companies, sports organizations, and even media companies are harnessing the power of video on the Internet.  We can now add apparel and clothing companies to that list as well.

Haggar Clothing Co. was started 80 years ago to supply working men with quality apparel. 

Today, they are leveraging the power of video on the Internet by releasing viral video ads designed to appeal to the male demographic that buy their clothing.  Pete and Red star in the video ads and are portrayed as “fearless, suburban heroes.”

They tackle loud radios, car-washing, your daughter’s “good for nothin’ boyfriend,” and offer us new solutions to the perpetually late cable guy, some un-neighborly conduct and common parking hassle.