Its no surprise that .tv will become the second most preferred extension behind dot com.

What type of website can succeed in the future without video? Very few.

More and more companies realize that delivering a richer Internet experience with the use of video is critical to their company’s future success. The inevitable challenge that companies shall face is how to design their .com websites to accommodate delivering a rich Internet experience while providing all the company information that dot com sites historically provided without diluting a visitor’s overall experince.

In fact, several high profile companies concluded that the rich Internet experience they wanted to deliver to their customers should be separated from the corporate information provided on their dot com websites…

Did you miss me?

Forgive me for going MIA for so long; it was not my intention.  The last few weeks, I devoted my time to consulting on a few development projects, spent some time working on my own portfolio, and sold my first home. 

Some observations I wanted to share involve the future of the dot tv extension.  The extension has incredible promise, but currently the pace that companies adopt the dot tv extension is not as fast as many of us would like it to be.  This should change as the public’s awareness of the dot tv extension grows and understanding of the purpose of those letters that come after the dot in every domain name should mean.  Dot com was first, that is the default extension instilled in people’s heads.  The public was not taught what .com means or stands for nor were they told to question it. 

I imagine that over time and through repetitive visits to dot tv sites (or exposure to dot tv ads), they will either become enlightened that .tv implies interactive content or begin to wonder what in the heck dot com really stands for...leading them to the ultimate question of asking why not use dot tv if delivering video content to the world is the site’s purpose.  After all, video is the future and dot tv just fits better than dot com. 

Recently, Brightcove announced it would be using the dot tv extension…

While my partner basks in the sun of what VeriSign VP, Ryanor Dahlquist, spouted about .tv, Frank Schilling continues to do whatever he can in his blog to reinforce .com branding and take cheap shots at the one extension that has the power to attract investors away from the .com extension.

The title of the blog in question starts out, “What’s wrong with .biz domain names?”

Frank states, “You can register a .biz name and market the heck out of it, but 90% of the rest of the world is reinforcing the .com extension in branding, advertising and media. It is a dot com world and fighting against that global Internet standard (created by the world’s web site owners) is an exercise in futility. Buy anything but a .com (or the CCtld of your populous country) and make your life unnecessarily hard.”

I bet more of the world recognizes what tv stands for than what com stands for…

The Attorney Generals of 23 different states sent a letter to Anheuser-Busch Cos., a well-known St. Louis-based brewer, “strongly [encouraging]” Anheuser-Busch to implement a more effective age-verification tool on its new Bud.tv site, which features “beer-themed shows, sports events and muscial acts 24 hours a day on the Internet.”

Apparently, these attorneys felt that asking for name, zip code, and birthdate to run a cross check against public records to verify the user’s age was an inadequate. They want other safeguards that could significantly dissuade people from continuing onto to the site and hampering Bud.tv’s marketing efforts; Bud.tv was the first .tv website ever advertised in a Super Bowl in February of 2007.

Check out the article.

http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003547293