Its no surprise that .tv will become the second most preferred extension behind dot com.

What type of website can succeed in the future without video? Very few.

More and more companies realize that delivering a richer Internet experience with the use of video is critical to their company’s future success. The inevitable challenge that companies shall face is how to design their .com websites to accommodate delivering a rich Internet experience while providing all the company information that dot com sites historically provided without diluting a visitor’s overall experince.

In fact, several high profile companies concluded that the rich Internet experience they wanted to deliver to their customers should be separated from the corporate information provided on their dot com websites…

Did you miss me?

Forgive me for going MIA for so long; it was not my intention.  The last few weeks, I devoted my time to consulting on a few development projects, spent some time working on my own portfolio, and sold my first home. 

Some observations I wanted to share involve the future of the dot tv extension.  The extension has incredible promise, but currently the pace that companies adopt the dot tv extension is not as fast as many of us would like it to be.  This should change as the public’s awareness of the dot tv extension grows and understanding of the purpose of those letters that come after the dot in every domain name should mean.  Dot com was first, that is the default extension instilled in people’s heads.  The public was not taught what .com means or stands for nor were they told to question it. 

I imagine that over time and through repetitive visits to dot tv sites (or exposure to dot tv ads), they will either become enlightened that .tv implies interactive content or begin to wonder what in the heck dot com really stands for...leading them to the ultimate question of asking why not use dot tv if delivering video content to the world is the site’s purpose.  After all, video is the future and dot tv just fits better than dot com. 

Recently, Brightcove announced it would be using the dot tv extension…

To follow up on Kevin’s excellent article on the harsh realities facing those of us looking to develop a .tv site, I would like to add the following: Any .tv site that does not include a tv channel, will not only lack the content punch it needs to knock its stronger .com cousin off its perch, but will also, add to the number of developed .tv sites lacking a tv channel.

This hampers the .tv brand and thus the upwards pricing momentum of the .tv extension.

So let me first get the hypocrisy out the way!

We at Allthings.tv do not yet have our own channel that we make use of on a weekly or even monthly basis. We have been fortunate enough to have been able to cover the Always On conference, but short of that (without minimizing Kevin and Claude’s superb efforts) we have not yet featured any more of our own video content on Allthings.tv.

Why is BrightCove considered by so many to be the Number 1 video platform? Jeremy Allaire discusses his company and product lines in fine detail and also lays out his vision for the future of online video advertising aswell as his vision for the internet in general.

Well folks, having just launched our BrightCove channel, we decided that we would use it for our blogcasts too. Feel free to embed the interview in your own blogs and websites.

I do have to apologise for the sound quality in some parts of the interview. We are doing our homework on getting the best audio equipment possible as quickly as possible, but we want to make sure we buy right!!

Jeremy has kindly agreed to free up some time to talk to Allthings.tv in the early part of next week. I do have a list of questions that I will be putting to Jeremy concerning the BrightCove platform/network, different monetization models available to content producers aswell as publishers thinking about launching their own channel and his thoughts on the future of video on the net in general.