Ccube rolled out a new click-to-call feature on social networking sites like MySpace and Facebook to allow members to instantly connect with the click of a button without ever having to reveal their personal contact information.  I imagine this is an example of the second round of technologies to come out of the new wave of Web 2.0 technologies that will focus on connecting and bridging the gaps between social networking sites and networks.

Previously, members within those communities and networks were limited to sharing phones, videos, and written text so this technology empowers users to transition from virtual to real-time interactions.  This is likely to become a trend because humans crave real interaction.  It would be no surprise if this technology succeeded given the popularity of VoIP and the calls that can be made using instant messenging system.