Well folks, there is no denying it, the .TV geo space is hot. In particular, the US city space. And has been hot for some time.

Every city in the US with a population larger than a gaggle of geese has been snapped up. And I am not just talking about the city.tv such as Newark.tv.

Combinations have also been bought up - such as PortlandMaine.tv. The Mys are gone too, such as MySanjose.tv. So too are the tv.tv such as NewYorkTv.Tv. Then you have all sorts of add ons such as ChicagoGuide.TV. The list is endless.

Of course there is the always the exception to the rule. Dallas.tv is still available to anyone willing to pay the $30,000 a year premium. Other than that - the top 100 cities in the USA are all gone and quite possibly the top 1000 cities too.

The question is why. Why is the geo such an attractive option for the .tv speculator and developer.

YuMe is the first dedicated broadband video advertising network built exclusively for the new web video world, providing advertisers and publishers the unprecedented ability to identify, classify and track content to ensure brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms—web, downloads, mobile and IPTV.  YuMe, said today that it will partner with somagirls.tv in a first-of-its kind deal that will give the global interactive media and entertianment network the ability to sell and serve advertising into any of its content regardless of where it’s published and regardless of what platform it is played on, including broadband, mobile, IPTV, VOD or in a virtual world. 

Somagirls.tv is a broadband destination that explores a myriad of topics organized into various channels, gearted to educate, entertain, and engage young women of diverse interests.  Through global distribution partners like Veoh, MediaZone, BitTorrent and virtual world Whyville.net, somagirls.tv reaches a worldwide audience of 250 million viewers and 2 billion mobile phone users. 

The partnership with YuMe will allow somagirls.tv for the first time to serve advertising into the content it syndicates to over twenty major distribution partners. The ads are dynamically served into the media content and they are displayed on whatever device is used to view this content, downloaded or streamed, even after syndication. somagirls.tv ad clients will also now get real-time measurement on campaigns so that creative can be optimized for effectiveness.

Why is BrightCove considered by so many to be the Number 1 video platform? Jeremy Allaire discusses his company and product lines in fine detail and also lays out his vision for the future of online video advertising aswell as his vision for the internet in general.

Jeremy has kindly agreed to free up some time to talk to Allthings.tv in the early part of next week. I do have a list of questions that I will be putting to Jeremy concerning the BrightCove platform/network, different monetization models available to content producers aswell as publishers thinking about launching their own channel and his thoughts on the future of video on the net in general.

Surf the blogosphere today and it is awash with the news of the five million dollar purchase of video blog Wallstrip, an irreverent blog on Wall Street and finance.

Some bloggers are saying that this is yet another sign of a Web 2.0 bubble with CBS forking over all this money for a nine month old company yet to show a cent’s worth of profit.

Others are stating that CBS are simply buying the talents (and looks) of Lindsay Cambell, the show’s host.

Other theories abound such as CBS is buying the blog founder Howard Lindzon’s brain. Fred Wilson, a blogger, friend of Howard and venture capitalist of 19 years describes Howard in his blog.

In my last blog, I decided to clarify what many industry veterans will find obvious, but what many, who may be new to the internet, never mind Web 2.0, could find a little overwhelming.

And that is that Web 2.0 sites, despite all the hype, are not some magical income producing factories, just set them up and watch the money roll in type of thing.

So before embarking on your site, ask yourself if this is a business venture or a hobby. If it is strictly a hobby, then monetization is not an issue. For those of you looking to capitalize on the current hysteria that is everything Web 2.0, the opportunities are indeed there to be exploited.

Someone looking for a quick definition of Web 2.0 would probably encounter the words: .tv, user generated content, stickiness, interactivity, social networking, community, widgets and other trendy key words.

What one will not encounter – or should not encounter, are the words recipe for success.

And that is because Web 2.0 technology, whilst being a great enabler of a rewarding monetization model, is not in and of itself a form of monetization.