From an early lead in Internet marketing in 1992 to its current storefront in virtual world Second Life(R), 1-800-FLOWERS.COM has long been an innovator in online retail marketing. Today, the company continues that tradition with its launch of 1800flowers.mobi.

1800flowers.mobi allows users to shop for flowers by a variety of occasion categories, including birthdays, anniversaries, get well and same-day delivery. If users have an existing account at http://www.1800flowers.com, they can access it from the 1800flowers.mobi site; additionally, they can check an order’s status directly from the .mobi site.

More from this press release on the jump.

This week The Nielsen Company announced Nielsen Wireless, which will measure how many mobile phone users access content services such as mobile Internet and mobile video and what impact this has on established media behavior.  Nielsen already tracks ringtone sales and conducts attitudinal and behavioral studies and mobile polling.

For those that support mobile phones and who would like to see more websites with dedicated sections for mobile phone users, this is something to celebrate.  When Nielsen gets involved, companies pay attention because the value of any medium is directly proportional to how well it is measured.  Independent measurement of the growing mobile audience such as this will support and accelerate the evolution of mobile media business models.  Because companies make decisions based on numbers, Nielsen’s measurements will provide the necessary data to determine whether mobile phone specific sites could deliver a positive impact to their bottom lines.

YuMe is the first dedicated broadband video advertising network built exclusively for the new web video world, providing advertisers and publishers the unprecedented ability to identify, classify and track content to ensure brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms—web, downloads, mobile and IPTV.  YuMe, said today that it will partner with somagirls.tv in a first-of-its kind deal that will give the global interactive media and entertianment network the ability to sell and serve advertising into any of its content regardless of where it’s published and regardless of what platform it is played on, including broadband, mobile, IPTV, VOD or in a virtual world. 

Somagirls.tv is a broadband destination that explores a myriad of topics organized into various channels, gearted to educate, entertain, and engage young women of diverse interests.  Through global distribution partners like Veoh, MediaZone, BitTorrent and virtual world Whyville.net, somagirls.tv reaches a worldwide audience of 250 million viewers and 2 billion mobile phone users. 

The partnership with YuMe will allow somagirls.tv for the first time to serve advertising into the content it syndicates to over twenty major distribution partners. The ads are dynamically served into the media content and they are displayed on whatever device is used to view this content, downloaded or streamed, even after syndication. somagirls.tv ad clients will also now get real-time measurement on campaigns so that creative can be optimized for effectiveness.