You will have to click to READ ON to read this entry because I wanted to preface the entry with this message:

If you think you own a domain name particularly suited to a niche market, then please contact me AFTER you have read the blog entry on the next page.  I have a unique opportunity I would like to share with you if your domain name meets that criteria and you are interested in developing that name.

Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.

Source: Wired.com

Isn’t .tv well suited for this purpose if we are talking about Internet video? 

Video

Video is everywhere, everyone watches it, and everyone loves it.  If you think Internet video will become less popular, you might as well let someone else manage your money if you want to keep from losing that money buying, selling, and developing .tv domain names.

Long Tail Marketing

Where the costs of producing individual units are high, you should focus on mass market hits, i.e. blockbusters, and leave the niches alone. That was the general business theory practiced prior to the Internet Revolution. The Internet Revolution flipped industries on their head because it lowered the costs of production (to the point of free for many products) such that developing and catering to niche markets became almost as profitable (and in some cases more profitable than) catering to mass markets.

Take print media for example.

Wired as a mass market magazine (paid circ of around 675,000 and an estimated 2 million readers per month) is unavoidably a one-size-fits-all product. To be sure, that “all” as in “all people who are interested in how technology is changing the world” but in an era where nearly everyone in the Google generation has broadband, an iPod and a cellphone, that’s pretty mass.

So in the magazine, with limited pages and a huge general-interest readership, we remain in the blockbuster business. Thus Transformers and Martha Stewart (albeit with a Wii cake) covers.

On the web, however, we have “unlimited shelf space” (an infinite number of pages, which can be created at close to no cost), so that’s where we focus on the niche as well as the mass. We have room for geeky blogs on hacker subculture and Lego. Obsessive drill-downs. And for loads of user-generated content (best shown in the form of our Reddit news aggregation and voting site).

Source for quote: Wired.com

.tv

Any domain can work to serve a niche market that craves video, but .tv is the ONLY brand that hits the nail on the head.

If you launch a video site that caters to the mass market, you will face a huge uphill battle and will spend more in marketing and promotion than you would if you broke down the mass market into niches and catered to those niches separately while taking advantage of economies of scale related to technology.

.tv provides the most effective brand for a video site that caters to your niche market (i.e. best keyword related to the specific niche interest, i.e. news.tv for those interested in learning about the news, gun.tv for gun enthusiasts...I could go on and on). The bottom line is that there are niche markets of different size for every interest. Target the ones you know, understand, and have a passion for.

If you think tv.com, tv.tv or just a .com in general is the best platform, then do some research on branding and come back and teach why .tv for a video site catering to a niche is not the most effective brand in a day and age when your domain name IS your brand. Even if the best keyword related to a specific niche interest is a premium .tv domain name under Verisign’s pricing policy, it is worth every penny to own it so your competition does not.

Break the mass market up into niches and launch a .tv site for every niche to avoid mixing non-complimentary niches and use widgets or some form of syndication (RSS) across your .tv sites to expose your site visitors to other complimentary niches you own or are partnered with.

I get it, do you?