Thanks to Ray of NamePros for the tip:

http://www.tv received a makeover and the site is now promoting a contest for participants to submit .tv Webmercial that ‘[s]how[s] everyone that .tv is the home for rich and dynamic content on the Web.’ Nine winners will receive a Flip Mino camcorder.  The grand-prize winner will be awarded the new Sony HDR-TG1 digital camcorder.  The new site also provides visitors with an opportunity to get their own address, explains the benefits of the .tv extension, and hosts a gallery of developed .tv websites…

Interestingly, the site is pushing Dotster, one of its registrar partners (not Enom/Demand Media) as the registrar for any domains registered through http://www.tv (premium domain names are not included).