This may be the question hundreds of companies ask themselves when launching a video/multimedia site.  The bottom line is that every company cannot risk losing the .tv version of their name if they choose to use tv.com for their video/multimedia website.  The reason is that visitors will begin typing in the .tv version of their name out of curiosity to see what exists on the other side.  If your company does not own it, someone else will profit from it. 

While imagining what a business executive would do when faced with such a decision (without our knowledge), I thought of this issue:

Are visitors to websites as curious as we are?  For example, if I discover a tv.com site, I immediately type in the .tv counterpart...that seems to be my instinct these days, and vice versa.  So do visitors of a .tv site type in the tv.com counterpart at the same rate as tv.com visitors who type in the .tv equivalent to see what lies on the other side? 

If I were an executive, I would want to know the answer to that question.  If the rate of tv.com visitors typing in the .tv counterpart is greater than the rate of .tv visitors typing in the tv.com counterpart, then this would suggest to me that .tv is a stronger brand.  That is what my instinct tells me assuming that statistic were true. 

Do you agree?