adap.tv, a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content, announced that it will present at Supernova 2007’s Connected Innovators Showcase. Thirteen startups, selected from more than 120 applicants, have been chosen and will present at this year’s Supernova conference to be held in San Francisco at the Westin St. Francis on June 21.

The Supernova Connected Innovators program, co-hosted by TechCrunch, recognizes compelling and emerging technologies likely to make an impact on the connected future. From scores of global applicants, Supernova organizer Kevin Werbach and TechCrunch founder Michael Arrington selected top new companies to highlight at Supernova and on the TechCrunch website.

"We are honored to be recognized by Supernova as a company that will change the way online video advertising is perceived now and in the always evolving, connected world,” says Amir Ashkenazi, CEO of adap.tv. “The concept of placing the right ad, at the right time On video content is emerging as an exciting new advertising innovation that can deliver exceptional value to publishers, advertisers and viewers."About adap.tv

adap.tv provides a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content. The company uses advanced technology to analyze the video, audio, and metadata to serve contextually relevant ads in a viewer-friendly manner. adap.tv continues to monitor viewers’ interaction with the ads and adapts in real time to their interests and behavior. Founded in 2006, the company is privately held and is headquartered in San Mateo, CA. For more information, visit http://www.adap.tv or call (650) 286-4413.