In recent weeks, GoDaddy discounted new dot tv (.tv) registrations.  Today, I stumbled upon a GoDaddy press release titled, “GoDaddy Makes It Easy To Help Users Leverage Web Video & Other Rich Media Content.” It states that “registering a dot tv domain” is “the best way to integrate video into your site, whether you are just getting started or you already have an established presence in need of an easy online renovation.” I wonder how many people actually read this and believe it.  The dot tv extension is attractive and an excellent tool to feature videos but it is no more difficult to add a video to a website on any other extension. 

Clearly, GoDaddy would love if if people registered dot tv domains with their company, but what they would love is for people to register and renew their names with GoDaddy. 

Generally, GoDaddy will advertise an attractive registration price for dot tv and then maintain a high renewal price.  This attracts domainers and non-domainers alike because the discounted registration price is usually the lowest in the industry.  GoDaddy rarely offers a dot tv renewal price that is competitive with other registrars.  However, the non-domainers are unaware of this and under the belief that GoDaddy is the cheapest.  They, not the regular domainers, are the group that get sucked into paying GoDaddy’s steap renewals.

Everybody I know will take advantage of the cheap registration prices at GoDaddy and transfer them to another registrar before the 1st year of registration is up.  Or they will register multiple years at the intial discounted rate and wait until the initial registration years come up for expiration before they transfer them elsewhere.

Check out the press release after the jump. 

SCOTTSDALE, Ariz.--When was the last time you watched a video online? If you’re like most online users, chances are, it’s pretty recent. According to eMarketer, 58% of online consumers watched at least one video online in the past 12 months, showing just how vital having multimedia content is to your Web site. The best way to integrate video into your site, whether you are just getting started or you already have an established presence in need of an easy online renovation, is by registering a .TV domain name.

The potential of .TV reaches far beyond the association with the normal abbreviation for television. It now represents anyone who is interested in having video online. It could be large corporations, video bloggers, amateur movie makers, fledgling businesses or someone who wants to show videos of their kids to family and friends.

GoDaddy.com provides various tools including its WebSite Tonight and Quick BlogCast site builders, which let users easily create attractive, engaging, media-rich Web sites. A .TV top level domain (TLD) helps such sites reach their full potential by showcasing Web video and other Web 2.0 content in its natural environment.

“A dotTV differentiates your Web site from other domain name extensions because it quickly tells visitors your site contains visual content,” said Go Daddy CEO and Founder Bob Parsons. Parsons himself uses a .TV address for his popular CEO video blog, http://www.BobParsons.tv. “Today’s Internet audiences expect to see cutting edge content on a dotTV Web site. Go Daddy makes it easy and affordable to get your dotTV site online.”

Several top Internet entities have already discovered how .TV domains helped promote their content to Web audiences. The list of prominent sites includes Reason.tv, FastCompany.tv, ComcastSportsnet.tv and Blip.tv. Similarly, GoDaddy.tv is home to Go Daddy’s famed TV commercials, as well as photo galleries, biographies and blogs related to celebrity Go Daddy spokespeople like Danica Patrick, Dale Earnhardt, Jr. and Amanda Beard. Bob Parsons’ video blog resides at http://www.BobParsons.tv.

For more information about .TV, visit Go Daddy Domain Registration.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 29 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. Go Daddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2007, The Go Daddy Group registered more than one-third of all domain names registered in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.