When buying up the generic city .tv in the geo name space, one has to remember that there is one monetization model, the PPC revenue model, that works wonders for .com geos, but will do nothing for .tv names.

For the next five years at least, I do not believe that there will be anything like the type of type in traffic that the .coms enjoy and thus simply having a parked page with lists of local companies offering services is not a meaningful business plan - at least not if you want to fully exploit the geo tv landscape.

What the geo .tv needs to offer is something more than a parked page and the options are many. But the bottom line is these sites need to be fully developed - no half hearted attempts, but full on development. 

Some sites are going the route of creating local tv channels, offering quality video content on what’s hot and what’s not, local business news, sports, entertainment and the arts. Professionally presented, professionally hosted, and professionally edited, these will be the lifestyle sites. Revenue will come from pre roll/post roll video ads and or sponsorship deals and banner advertising. Local companies could request specially shot video of their establishments for a fee and have it featured on the site.

Other sites will have more of a social network and user generated content feel to it, with local businesses paying for directory placement in their chosen verticals, be it in print or video format. User generated content, be it blogs, forums and or videos will give the site the interactive content necessary to engage existing members aswell as attract new members and again pre roll and post roll ads, banner ads, sponsorships and lead generation programs will all come into play.

These are just two monetization models. Both have their merits.  There are more, such as hybrids of the two just mentioned and then there are the tourist destination geo sites that may well use a completely different model to monetise and will be discussed in the coming days.