Indeed how low can GoDaddy go. In a two week period they have gone from $39.99 down in steps to $12.99. Very very aggressive pricing and that to me is all about market share and keeping in touch with the .tv extension which is starting to gain a fair bit of traction. Also makes you wonder what the cost base is.

Renewals however are still at $39.99 - that is an enigma and may suggest that the current pricing for registration is just that - very current and temporary.

But what is of interest is how the main .tv registrar, eNom, will react with regard to their 1 year registration fee of $24.95 for non premium names.

Any thoughts anyone? Would like to hear your thoughts on this Kevin

Apologies for not replying in a more timely manner.  Currently, the prices and position of .tv in the drop down menu have returned to their presale levels.  It will be very interesting to see whether there is any such discounting like this again in the future.

I doubt that we will see changes in prices from eNom.  If there is a sale, it may be for $19.99 like we saw in the past.